Kumquat
Robot
refreshing. intelligent. innovative.
Here at Kumquat Robot, I craft elegant, high-impact brand experiences,
experiential design, and storytelling for healthcare and pharmaceutical advertising.
I love bringing big ideas to life—whether through refined typography, immersive digital experiences, or bold visual narratives. I thrive in fast-paced, collaborative environments where strategy meets innovation.
EXPERIENCE
WHAT I'VE BEEN UP TO
2022-Present
CREATIVE DIRECTOR
Kumquat Robot
I currently lead the development and execution of innovative products for both new and established brands, ensuring alignment with brand strategy and market trends.
I conceptualize and direct photoshoots and videoshoots, overseeing visual storytelling to enhance brand identity and audience engagement. I also ensure consistent, high-quality creative execution across all media channels, maintaining brand integrity and elevating overall aesthetic and messaging.
2023-2025
BRAND MANAGER
JOANN Fabrics
I oversaw the development and management of three private label brands, ensuring strategic alignment with business objectives. I maintained a cohesive brand identity by refining color palettes, templates, typography, logos, and iconography across platforms. I also drove engagement and consumer loyalty through innovative marketing initiatives, positioning, and visual storytelling.
2015-2022
CREATIVE DIRECTOR
Xavier Creative House
I developed and executed distinctive visual storytelling strategies tailored to client objectives, enhancing brand identity and market presence. I cultivated a collaborative, high-performance creative environment that fostered innovation and design excellence. I lead the development of impactful, compliant creative strategies that align with industry regulations and drive business success.
2014-2014
ART DIRECTOR
Dudnyk (Fishawack Health)
I lead the creative development and strategic direction of multiple brands, ensuring cohesive visual identity and market differentiation. I partnered with cross-functional teams to align creative execution with business objectives and campaign strategies. I utilized data-driven insights and user research to inform design decisions and enhance audience engagement.
2010-2013
GRAPHIC DESIGNER
Vox Medica (Calcium)
I designed and developed brand collateral for new and existing initiatives. I created high-quality drafts and presentations to support creative strategies. I efficiently prepared production files, ensuring accuracy and print-ready execution.
CONTACT
Let's discuss how my design expertise can elevate your healthcare or pharmaceutical project. Reach out to me at jennifer.tho [at] gmail.com
or fill out the form below.